![]() Beyond the automotive industry, jumped 72 percent driven by The American Legacy’s “Shards O’Glass” anti-tobacco spoof. Ford and Cadillac, both of which also promoted a number of high performance vehicles, drew 94 and 19 percent more visitors on Super Bowl Sunday than the previous four Sundays. Dodge, which rolled out its new Magnum model, saw traffic to its site gain nearly 140 percent on game day. Just as was the case last year, automobile sites were prominent beneficiaries of Super Bowl related traffic spikes. Apple iTunes saw a nearly 600 percent jump in site traffic volume driven largely by a Pepsi promotion offering 100 million free songs through the pay-per-download music service. In addition, Comscore’s third annual Super Bowl survey revealed this year’s most liked advertisements.Ĭ Posts the Largest Game Day JumpĪccording to an analysis of site visitors on Super Bowl Sunday versus an average of the previous four Sundays, erectile dysfunction drug site had the largest gain of all major Super Bowl advertiser sites, rising nearly 1,900 percent above its average level. ![]() The analysis tracked game day Web visitation driven by the Super Bowl and related publicity stunts, such as the now famous Janet Jackson incident and the halftime on-field streaker. 5, 2004 – Comscore Networks, the leader in the use of the Internet to measure and understand consumer behavior, today released an analysis of Internet visitation and preferences related to Super Bowl XXXVIII. Survey Reveals Budweiser Takes the Crown for Third Straight Year Press Release Super Bowl Advertisements and Publicity Stunts Score Online ![]()
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